Creation Starts Here

Our Product Development division manages new projects at every stage — from early ideas to realization of the final product.

They ensure every project reaches its full potential.

Field Research

We collect extensive data around current trends and market orientation. We regularly visit trade fairs of various industries -from furniture, automobile to materials - to deepen our expertise. Customer feedback and reactions are relayed onto our marketing division. Leading to a constant refresh of product lines with improved functionality and new accessories and options. Together, this informs our process from the very beginning.

Studies

By using scientific data we acquired by numerous experiments, we constantly seek ways to develop the most optimal seating.

For example, our ergonomic seating simulator analyzes pressure distribution across the seat and backrest, based on such variables as the gender and height of the user.

Collaboration

We work with external academic institutions to explore a wide range of topics, including the relationship between people and furniture, cutting-edge technologies and the development of new materials. We also have co-creation spaces where we organize workshops and seminars by professionals, and continually absorb new knowledge.

Planning

When we embark on a project, we build our team with strategy and intention, in such a way that bridges gaps from one department to the next. Working seamlessly together, we seek a diversity of inputs and perspectives as we refine the project's scope.