The club wanted to substantially change the look and feel of its clubhouse, which had aged 35 years, to boost sales, pull in more customers and expand its customer demographic. The keyword for design is "STREAM & ORGANIC." Organic, almost hand-written lines based on wind and flowing water design motif foster a sense of unity throughout the entire space, pleasantly greet customers and provide smooth support for them. The lines are not just design elements; customer guidance lines and service guidance lines for employees were analyzed and the most beautiful, functional curved lines were adopted. While the design is novel, the subdued color palette and materiality of the finish produce a relaxed atmosphere for a clubhouse.
Front desk and lobbyThe gently curved counter and soft indirect light amiably welcome visitors.
Front desk and lobbyThe design utilizes curving lines to create the sense that space is expanding.
Front desk and lobbyThe gently curved counter and soft indirect light amiably welcome visitors.
Good Shot CaféThis space allows friends to relax before and after their round. It also offers a variety of souvenirs, including local products.
Logo signThe logo was also redesigned. The green logo sign enlivens the mood of the space.
'FUJI' golf shopThere is a natural line of flow that leads people from the entrance and lobby to the golf shop.
Party roomThe party room, where awards ceremonies and other events are held, was remodeled with a chic, relaxed interior.
